ITC MA Fashion Show 22 — THEN NOW META
我們希望透過這個展覽的視覺表達，呈現出不同文化和想法的多樣性，同時也展示學生們獨特的創意和才華。
在THEN這個部分，我們運用了屏障網格技術，通過透明套裝上的黑色條紋，呈現出一種隱約的圖像。當觀眾拿起小冊子時，這個圖像便會變成動畫，呈現出視覺上的變化，這種設計想法既有趣味性，也體現了學生們的創造力。
我們在NOW這個部分運用了銀色鏡面紙張、現代的圖形和簡潔的排版，呈現出一種極具現代感和未來感的設計風格。這種設計風格不僅符合現代觀眾的口味，也代表著學生們的設計理念和創意。
META這個部分，我們採用了擴增實境技術，讓靜態的圖像變成了數字化的3D動態圖形。觀眾可以透過掃描小冊子，體驗到一種全新的互動體驗，這種設計不僅讓觀眾感到驚喜，也展現出學生們對新技術的探索和創新力。
We create a concept that not only represents the diverse collective of students work, but also is a response to our world and varying notions. The visual expression of each show is meticulously considered and explored. We aim to create something that is a memorable user experience.
THEN:
Is represented by a Barrier Grid technique that is on the front and back cover of the brochure. The transparent sleeve has a black stripe overlay. As the brochure is removed the image becomes an animation.
Is represented by a Barrier Grid technique that is on the front and back cover of the brochure. The transparent sleeve has a black stripe overlay. As the brochure is removed the image becomes an animation.
NOW:
The sleek silver mirrored paper and contemporary graphics and minimal layout, are very much in keeping with the now.
The sleek silver mirrored paper and contemporary graphics and minimal layout, are very much in keeping with the now.
META:
The brochure has an AR feature, when scanned the cover, a abstract static image will become a digital 3D motion graphic.
The brochure has an AR feature, when scanned the cover, a abstract static image will become a digital 3D motion graphic.
Client: Ma Fashion & Textile Design in HK PolyU
Creative Direction: Allan Fan, Poe Cheung
Graphic Design: Hazan Yeung
Printing Production: L Force Printings Co.Ltd
Portfolio Photography: Mui Cheuk Nam
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