Nous is a Hong Kong based multidisciplinary design studio led by founding partners Allan Fan and Poe Cheung, started in 2021. 

The term ‘nous’ can be defined as common sense and rationality. It can also refer to the intellect or intuition behind determining what is true or real.

Common sense: In our everyday life, almost everything is related to design. Be it the clothing you are wearing, the screen you are reading from or the layout and typeface you see on the screen — they are all products of design. Design has long become integral to our lives, part of our common sense. We believe a designer’s work is closely related to our daily experience. As designers, we give form to what is formless through different mediums, creating visual expressions to materialise our perceptions and the messages we hope to share. 

Rationality: We take an objective approach for each project and devise proposals that best suit our client’s needs. At the start of each project, we conduct thorough research to find an apt entry point for the design process. Each design is concept-driven and detail-oriented; each decision has a rationale. We welcome new ideas and are in search of our next breakthrough, not limiting ourselves to a particular design style or methodology. The final product can take on many forms, but it always stems from a deep understanding of the project objectives.