Material Resource Centre
We designed a new brand identity for the Materials Resource Centre (MRC) of The Hong Kong Polytechnic University School of Design, which is represented by a continuous series of the alphabet letter ‘m’ from light to bold, narrow to wide font weights and widths.
MRC is a place to explore materials through the current trends in design, materials research, and productions from around the world. To illustrate the variety of choices in materials, the logo is designed with the variable font Neue Plak™ by Monotype.
A series of the letter ‘m’ are linked together from light and condensed to bold and wide, covering from one end of the spectrum to the other. The overall shape resembles a coil spring, which expresses MRC's aspiration to become a vibrant, flexible platform from which one can explore the possibilities of various materials. Black and white corrugated papers are used to produce the business cards and stationeries. The space in-between the paper echoes the shape of the logo, forming a distinctive visual effect.